Author:White, Ron, Martin, Mervyn, Stimson, Mike, Hodge, Robert

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Management in English Language Teaching

By: White, Ron, Martin, Mervyn, Stimson, Mike, Hodge, Robert

Price: $70.00

Publisher: United Kingdom, Cambridge University Press: 29/Aug/1991

Seller ID: 5841

ISBN: 0521377633


Ill.d. 356 Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a market... View more info